About Us
How It All Began
Alliance Dealer Solutions has a story that starts with a dream and a little bit of hustle. It all began in 1995 when Founder and Chief Executive Officer Bryan Geoffrey, just 17 years old and in his senior year of high school, completed a class project—creating a fictitious business plan. But Bryan didn’t just leave it as an assignment. That summer, with $1,700 he’d earned from parking cars and working at a local grocery store, he turned his idea into reality.
With a team made up of close friends and a customer base that included special events and local nightclubs, Alliance Dealer Solutions was born. Over the years, the company has transformed from a small group of four employees into a thriving organization with over 500 team members and a nationwide presence. What has remained constant is its commitment to hospitality and putting people first. The name has evolved, just as the company has, but one thing has never changed—our dedication to delivering top-notch hospitality service.
Our Mission
Alliance Dealer Solutions will deliver awesome experiences by anticipating our dealer partners’ needs, engaging them at every opportunity, and constantly inviting feedback.
As our company grows and evolves, we remind ourselves of our core values, those that guide who we are and who we want to be:
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Positively impact people
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Get our partners their desired results
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Build long term relationships
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Support our team’s individuality, learning and growth
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Handle adversity with prompt action
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Be loyal and honest to our teams and partners
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Honor and respect the work and home families
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Grow profitably and responsibly with a focus on rewarding our people
It’s all about our People
“Partnerships Built by People” isn’t just a slogan—it’s who we are. At Alliance Dealer Solutions, our leadership team knows firsthand what it takes to grow in this industry. Many started out as valet attendants or in hospitality roles, working hard to get where we are today. We’ve been in their shoes, and we truly understand what it’s like.
That’s why we make it a priority to support our team with recognition, development, and growth opportunities. Because in our experience, when we take great care of our people, they take great care of our guests. It’s a philosophy that’s helped us build strong teams and earn some of the highest retention rates in the industry—and we’re proud of that!
We believe that a positive work environment isn’t just about policies, it’s about people. That’s why we foster a culture of respect, collaboration, and continuous learning. Whether it’s through mentorship programs, leadership training, or simply celebrating the successes of our team, we’re committed to creating an atmosphere where everyone feels valued and empowered to excel.
Hospitality First
From day one, our goal has always been simple—make every first and last impression a great one. As the first point of contact for most visitors and guests, we know that the way we do our job shapes the entire experience at your dealership. That’s why we hold ourselves to the highest standards, inspired by world-renowned hospitality leaders like the Ritz Carlton and Disney World.
Through our Hospitality First approach, we’ve built a strong, nationwide culture that combines structure, training, and a commitment to excellence. No matter where you are, you can count on us to deliver the same first-class service every time you pull up to the drive.
We promise what we deliver, and we deliver what we promise—every single time.
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